Course Overview

This course aims to make the budding entrepreneurs equipped with the digital skills for the future. It makes them digitally ready for the corporate environment. It motivates the student to understand about various aspects of digital marketing and how the process of managing a customer works on a digital platform.

Benefits

  • Learn how to make your own Website
  • Understanding of managing the business online
  • Better Public Relations Skills
  • Understanding the Search engine functioning
  • Strategies for Customer
    Acquisition and Retention
  • Responsible and Productively
    handling the Social Media

Course Duration & Fees

  • Course Duration: 30 hours
  • Course Fees: Rs. 3000 /- (Three Thousand Only) + 18% GST

Course Outline – Classroom Training (18 Hours)

  • Day 1: Digital Marketing Overview
  • Day 2:Website Planning and Creation
  • Day 3: Search Engine Optimization (SEO) and Search Engine Advertising (SEA)
  • Day 4:Email Marketing, Mobile Marketing and E- Commerce with Live Case Studies
  • Day 5:Social Media Marketing (Google Ad words, Facebook, Linked IN, Twitter Application for Business)
  • Day 6:Soft Skills & Assessment

Course Outline – Online Assignments (12 Hours)

  • •  Managing Social Media of a Live Company
  • •  Case Studies
  • •  Videos